http://www.frugaa.com/stores/gnc/
There comes a time when an athlete, aspiring lifter or all around fitness fanatic decides to look beyond the refrigerator and food pantry in hopes of finding a "faster" and "quicker" way to build lean muscle. What stimulates these thoughts? The marketing behind the major supplement retailers such as GNC and the Vitamin Shop is your answer. First of all, I just want to point out that these stores (especially GNC) are not the right places to go with questions. Any athletic trainer for any athletic program will tell you that the GNC employees will fill your head with big words and random nutritional facts in order to get inside your wallet. As you can see, on most of the labeled supplements above, there are bold words such as “MASS” and “ADVANCED” or even “EXTREME”. What’s the purpose for this marketing strategy? To draw your attention to the more expensive and hot products on the shelf. I myself am an example of an individual who has fallen victim to the marketing of supplements. Who doesn’t want to be bigger, faster, and stronger? Watching commercials and seeing advertisements promoting supplements makes you want them more.
http://www.dubaifpc.com/pro_ifbb/frontend/articleView.php?idArt=25
Why? Because the actors within the commercials usually have the physique that you, whether male or female, are trying to embody. The above ad hints that the only way to live focused, live prepared, and live healthy is by incorporating GNC products into your diet. In order to jump high, stretch deep, and lift heavy a supplement is needed to push you that extra step. Take a look at one of GNC’s latest commercials promoting their new ‘Beyond Raw’ supplement lines.
Now let’s break down what we just saw in that video. From the very beginning of the commercial I got a sense of the Rocky series. Waking up within the early hours of the morning, slamming down the alarm clock, tossing on some sweats, and taking off to the empty and eerie streets for what was imaged as one of the most badass runs of all time. But wait, we can’t forget the GNC Ravage pre workout drink that the actor pounded down in order to have energy and the juice to complete the run. The scene that GNC set throughout this commercial painted the picture that those who use GNC are big, bad, and tough. The cold morning air, fog in every direction and of course, running along the train tracks. What really topped this commercial off was the moment when he flicked on the lights in his warehouse gym and got to work. This man seemed determined and driven but not without yet another supplement shake half way through his lift. This tells the consumers that you need GNC supplements to keep pushing, and to hit that extra rep. I’m not saying that this commercial is bad, it is a smart and thoughtfully planned out tactic to get members within the fitness and athletic community to purchase their product. But who says you can’t get all you need out of regular and ordinary clean food. For a healthy diet that provides energy and stimulates growth, an individual just needs the proper amount of the 6 essential nutrients: Carbohydrates, Proteins, Fats, Vitamins, Minerals, and Water.
As I previously stated, I have fallen victim to the marketing of these supplements. I’m not saying it’s a bad thing, but you must keep an eye out for unhealthy amounts of caffeine and other potentially harmful ingredients. On a handful of these supplements, you can even find on the labels to consult a physician before consumption, but do you think many people do? No. Though it seems as if I have talked down about supplements I praise their marketing abilities. I’m hooked. It’s all a mind game now, I want to be above average and as you see below, GNC suggests that taking their product allows you to "BEAT AVERAGE". I must have a protein shake and consume creatine in order to feel like my body is growing. Where do your thoughts fall on this subject? Do you believe a supplement is needed on top of a healthy diet in order to speed up the process of increasing strength and fitness abilities? Watch a few supplement commercials and see if you’re stimulated to try it.
https://www.pinterest.com/AJC1170/ameliorate/
No comments:
Post a Comment